Overview

• Keyword Rankings: 58% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 44. The website continues to demonstrate strong visibility in search results, with several high-value keywords performing well. “Used boat for sale” has entered the rankings at position 4, indicating improved search presence for this term. “Boat canopies” has secured the top position, strengthening authority in this product category, while “marine store” remains consistently ranked at position 1.

• User Engagement: Engagement quality has improved, with the engagement rate reaching 47.94% (up by 45.1%) and the average session duration increasing to 53 seconds (up by 65.6%). This suggests that while fewer users are visiting the site, those who do are spending more time and engaging more meaningfully with the content.

• Traffic Sources: Traffic distribution shows that direct traffic accounts for 48.0%, while organic search contributes 37.5%. This indicates a strong base of returning or brand-aware users accessing the site directly, alongside a solid contribution from search engine visibility.

• Content Development: We produced and published tailored articles promoting Yamaha’s Mid Range Major Savings Up to $1350, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 178 calls, 115 direction requests, and 444 website clicks, leading to a total of 737 interactions in April.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine continues to lead the competitive landscape, maintaining its position as the top-ranking competitor in average position trends.