Overview

• Keyword Rankings: 36% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 50. The website continues to build stronger visibility for important Stabicraft and Stacer-related search terms. “Used Stabicraft Boats” is currently ranking at position 6, improving from position 13 in the previous reporting period, while “Stabicraft Boat for Sale” is now at position 9, up from position 16. Meanwhile, “Stacer Boat Dealers,” “Boat Dealers,” and “Stacer Dealers in South Australia” continue to hold the number 1 position.

• User Engagement: Website activity remained healthy, with Sessions at 20.54%, Users at 18.53%, and Pageviews at 9.67%. The volume of sessions and users indicates that the website is attracting a broader audience, while the pageview activity suggests visitors are continuing to explore the website and its content.

• Traffic Sources: Direct traffic accounts for 47.7% of website traffic, while Organic Search contributes 37.7%, highlighting a strong combination of brand-driven and search-driven visibility. The organic search share demonstrates that SEO continues to play an important role in bringing relevant users to the website, particularly as priority keywords continue to strengthen.

• Content Development: We produced and published tailored articles promoting Bargain Boat Bits Father's Day Sale 2026 Catalogue and Stacer Expands Its 2026 Range with the All-New Rebel Series, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 165 calls, 110 direction requests, and 455 website clicks, leading to a total of 730 interactions in August.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine currently ranks 1st among its competitors based on average position trends.