Overview

• Keyword Rankings: 38% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 49. Search visibility continues to perform strongly across priority terms. “Marine shop” and “boat dealers” continue to hold the 1st position, while “boat accessories shop,” “Dunbier trailers,” and “boat supplies” are newly ranked at 2nd, 3rd, and 5th respectively, having had no previous ranking.

• User Engagement: Sessions rose by 28.65% to 7,751, reflecting stronger overall activity. Users grew by 38.40% to 7,190, highlighting significant audience expansion. Pageviews increased by 20.83% to 14,451, showing deeper interaction with content. New sessions edged up by 0.64% to 97.5%, underscoring the site’s continued ability to attract fresh visitors.

• Traffic Sources: Traffic continues to be driven primarily by direct visits, accounting for 80.0% of sessions, which suggests strong brand awareness and returning visitors. Organic search contributes 19.2%, showing that search visibility remains an important acquisition channel. We will continue to expand reach through improved organic discovery and keyword targeting.

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 249 calls, 96 direction requests, and 432 website clicks, leading to a total of 777 interactions in February.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine continues to rank 1st among its competitors based on average position trend.