Overview

• Keyword Rankings: 40% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 49. Search visibility continues to perform strongly across priority terms. “Used Stacer boat for sale” is now ranking 4th after previously sitting at 13th. “Marine shop” and “boat dealers” both remain in the 1st position.

• User Engagement: Engagement Rate reached 28.61%, representing a 15.5% improvement, while Average Session Duration rose by 50% to 33 seconds, meaning visitors are spending more time interacting with content and finding pages more relevant to their needs. Goals recorded a 48.77% rise to 485 completions, which reflects stronger conversion activity from the users who do visit the site.

• Traffic Sources: Traffic continues to be driven primarily by direct visits, accounting for 68.5% of sessions, which suggests strong brand awareness and returning visitors. Organic search contributes 28.7%, showing that search visibility remains an important acquisition channel. We will continue to expand reach through improved organic discovery and keyword targeting.

• Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards, further establishing brand relevance and authority.

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 309 calls, 115 direction requests, and 629 website clicks, leading to a total of 1,053 interactions in January.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine continues to rank 1st among its competitors based on average position trend.