Overview

• Keyword Rankings: 32% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 50. Keyword performance continues to strengthen, with several important search terms improving their visibility in Google search results. "Stacer Centre Console" has entered the rankings at position 8 after being unranked in the previous reporting period, while "Easy Tow Trailers" improved from position 5 to position 3, increasing its visibility for users searching for trailer solutions. "Boat Dealers" has also maintained its number 1 ranking, reinforcing the website's strong authority for a highly competitive search term.

• User Engagement: The website generated 221 goals, representing a 13.92% increase compared to the previous reporting period, indicating that more visitors are completing valuable actions such as enquiries or other conversion events. Pageviews increased by 18.05%, reaching 7,908, suggesting users are exploring more content during their visits. The engagement rate reached 52.36%, improving by 20.8%, which indicates visitors are interacting more meaningfully with the website rather than leaving shortly after arriving.

• Traffic Sources: Direct traffic accounted for 60.3% of all website sessions, demonstrating continued strong brand recognition and a healthy volume of visitors who are intentionally returning to the website. Organic Search contributed 38.6% of total traffic, confirming that search engines remain a significant source of qualified visitors and that ongoing SEO efforts continue to support visibility for relevant search queries.

• Content Development: We produced and published a tailored article promoting Yamaha's Save Up to $2600 on 115HP & 130HP Outboards and Repower Revolution, further establishing brand relevance and authority.

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 135 calls, 105 direction requests, and 312 website clicks, leading to a total of 552 interactions in July.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine now ranks 1st among its competitors based on average position trends, improving from 2nd place in the previous reporting period.