Overview

• Keyword Rankings: 36% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 54. The website continues to achieve strong keyword performance, with several high-value search terms making notable gains in search visibility. “Used Stabicraft Boats” is now ranked at position 3, improving significantly from position 12 previously. “Northbank Boats for Sale” has moved to position 8 from position 20, while “Stabicraft for Sale Australia” has improved to position 7 from position 11.

• User Engagement: Website traffic continued to perform positively, with sessions rising by 14.66% and users increasing by 19.98%, demonstrating that the website is attracting both more visits and a larger audience overall. Goals also rose by 3.19%, indicating continued success in generating valuable actions from website visitors.

• Traffic Sources: Direct traffic accounts for 63.1% of all sessions, representing strong brand awareness and a high level of returning visitors who are actively seeking out Christies Beach Marine. Organic Search contributes 35.8% of sessions, demonstrating that search engines continue to be a major driver of website traffic and that ongoing SEO efforts are successfully maintaining visibility for relevant search terms.

• Content Development: We produced and published tailored articles promoting Mercury's Mercruiser Repower Offer, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 126 calls, 78 direction requests, and 335 website clicks, leading to a total of 539 interactions in June.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine currently ranks 2nd among its competitors based on average position trends.