Overview

• Keyword Rankings: 36% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 53. The website continues to perform strongly in search visibility, with several priority keywords achieving top positions. "Boat shop" surged to rank 1, up from 45 last month, while "boat supplies" moved to rank 3 from 10. "Stacer boat dealers" remains in the top 1 position.

• User Engagement: The Engagement Rate rose by 35.8%, while Average Session Duration increased by 39.1% to 32 seconds, suggesting that visitors are interacting more meaningfully with content.

• Traffic Sources: Direct traffic continues to dominate, accounting for 66.0% of visits, while Organic Search contributes 21.5%. This highlights a strong brand presence and returning visitor base, with organic channels providing an important avenue for discovery. We will maintain and grow organic search visibility through targeted keyword optimisation and content expansion to balance traffic acquisition and attracting new audiences.

• Content Development: We produced and published tailored articles promoting Mercury’s Save Up to $1000 on 40 – 60HP FourStroke Outboards, Yamaha's Save $750 on All-New 25HP Outboards Sale, and Bargain Boat Bits Easter Catalogue Deals, further establishing brand relevance and authority.

• Google Business Profile Optimisation: We posted new updates to the Christies Beach Marine Google Business Profile, resulting in 217 calls, 107 direction requests, and 437 website clicks, leading to a total of 761 interactions in March.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Christies Beach Marine maintains a leading position among its competitors, reflecting consistent strength in search visibility and overall SEO authority.